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Toys of Yesterday: Tamagotchi - TOMOPOP
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Toys of Yesterday: Tamagotchi


3:00 PM on 08.25.2010
Toys of Yesterday: Tamagotchi photo


"Tamagotchi." The word alone conjures up memories of long hours training and cleaning up poop, over schools who were so pissed about these things distracting kids that they flat-out banned them, about even your mom having one, whether you liked it or not. It came from Japan and it took the U.S. and the world by storm.

But then again, I'm sure some of you were too young to really know or care about what Tamagotchi really was or where it came from. Or maybe you've never had one. Well, sit back, because you're about to get schooled on the history of one of the 1990s' biggest crazes.

Hit the jump and learn all about this virtual pioneer!

So how did this all come about? The answer lies in the relatively simple story of one Bandai employee. Aki Maita, who had joined the company in 1990, was looking for something she could carry around easily that would also compliment her busy lifestyle and small apartment. Dogs and cats don't exactly work for that, but out of it came the initial idea for a small digital pet, which eventually became Tamagotchi. And she didn't get a promotion, raise or bonus for her creation, which apparently according to a handful of interviews I've read, never really bothered her.

The world would be introduced to Aki Maita's idea in 1996, when Bandai dropped the Tamagotchi bomb on Japan. North America and the rest of the world were soon to follow, and before they knew it, Bandai had a full-blown craze on their hands. People couldn't stop getting their hands on the little digital toys, to the tune of 70 million units sold by 2008, and Tamagotchi spawned a whole series of imitators and other virtual pets inspired by it. That included both Bandai's own Digimon and Nintendo's Pokemon Pikachu, but both those are stories for another time. Heck, you could say Tamagotchi birthed the modern virtual pet toy genre, which is of course the reason it's so important.

 

The name Tamagotchi, for any Japanese student, should probably be pretty easy to figure out. It's a portmanteau of sorts of "tamago" (egg) and "watch" (as in wrist watch), also explaining the egg-shape of the Tamagotchi itself. The traditional layout has remained the same: a screen with three buttons underneath for deciding how to care for your little critter.

Depending on what Tamagotchi you own, the basics of what you can do with them might be a little different (a little more on that to follow), but how an owner interacted with them was pretty much the same. Owners started off with an egg, which would hatch and could be named. From there on out, it was purely raising your Tamagotchi by playing with it, feeding it, cleaning up its poops and taking care of it every day. Failure to take care of a Tamagotchi properly killed it, not unlike that time you dropped your egg baby in home ec class, you monster.

Depending on how you raised your Tamagotchi and what gender it was, it would grow into different forms as it progressed through each life stage. Eventually, your Tamagotchi would be paired with another of the opposite gender, mate, then leave behind an again to start the whole process over. Ah, the circle of life.

 

As I hinted at earlier, there are several different versions of Tamagotchi, but for Toys of Yesterday, we're going to focus on the ones you likely remember: the original launch version and the follow-up version 2. In the above image, you can see them in the second row from the bottom, namely on the right side. Original Tamagotchi can always be picked out easily: their keychains are on top of the egg. These earlier versions were produced between 1996 and 2004, and the major difference between the two versions were new items, foods and games in the later version. 

For both versions, there were hundreds, if not maybe even thousands, of different combinations of styles and colors for the casing. Some were clear, some were two-tone, some had patterns: what kind of Tamagotchi you could end up having was entirely up to chance, and for the most part, no two people in the same school really had the same ones. Or at least that was my experience. 

For the record, the one I had when I was younger is the exact same as the translucent orange one in the second from bottom row, third from the right.

 

That being said, even with the original Tamagotchi, there were many Japanese exclusive versions. There was TamaOtch, which was named after a Japanese actress and could become a movie star; Santaclautch, which you can see above, that was literally a Christmas-style Tamagotchi; and Ocean and Garden versions of the original Tamagotchi. They even made a Mothra Tamagotchi.

 

Seriously. That's it right there.

 

By 2004, Tamagotchi was ready for a bit of a makeover, as technology had progressed a bit. Bandai responded with a brand-new Tamagotchi for the 21st century, Tamagotchi Connection. Featuring a pause option and infrared connection via a new infrared sensor embedded in the top of the Tamagotchi Connection shell, the upgraded Tamagotchi had better graphics and animations, but at its core, was still the same pet we'd all grown up loving. Later editions allowed for pets to be move stars or rockers, as well as added in connectivity with cell phones in Japan (but not in the U.S.).

Today, the series has undergone another change: it's name. Now called TamaTown by Tamagotchi in its newest iteration, the new ones push connectivity to the Internet in a big way and allow you to link up a "character" with your device to unlock more stuff. There's even a carrying case for all your crap. Seriously. It makes me pine for the days of old, when a simply little plastic egg with three buttons was enough to keep you busy for hours on its own ...

Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo
Toys of Yesterday: Tamagotchi photo





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Legacy Comments (will be imported soon)


Jeez now I feel old, also my school banned these toys the Principal at my school said they caused too much of a distraction.
Oh, I was actually going to do a Digimon video the other week and include Tomagatchi talk in the digital pet references.

I didn't really pay a lot attention to Tomagotchis.... until I received one as a gift >_> Ultimately a teacher confiscated it and it was then stolen out of his desk. Had I been older or whatever, I probably would have insisted vehemently that he replace it but instead I ended up being bummed out for a month or two. Still depressed the fuck out of me to this day.

Digimon were cooler anyway. Sure, they were also just digital pets----but they could also fight! I still have original brown Digivice along with a green I bought later (these are the pre-anime ones), then I ended up getting a season 2 one when my brother got sick of it (which I think I still have). I would reboot one of those, but I'm just too cheap to go out and buy a battery.
Oh man, I loved my Tamagotchi! I think I still have it, but the battery's dead. I never talked about it at school though; Pokemon, Digimon (so many arguments about them) and Yu-Gi-Oh were the main topics.
I never had one as a kid. Not only was this exactly the kind of thing my parents would NEVER buy me, but I was just a little older than these were cool at the time.
Don't forget about all of the knock-off tamagotchis. Ihad the awesome dinosaur one. I cried for so long when it fell on the concrete and broke...

Also, digimon were so much better since you could fight other people during lunch. I loved how everyone had their strategies and rituals that were designed to influence the battles.
omg i had so many of these i had an original, a dog and cat one, the pikachu one, and a random knock-off one that had a couple different things to choose from. my grandmother worked a wal-mart so she would buy them for me. i miss tamagochi. i wish i knew what happened to my old ones.
I was reminded about these for the first time in years a couple days ago due to one being featured in the first episode of Nadame Cantabile.
Ah, I still remember the day I first got my Tamagotchi. My mother parked the car unexpectedly in front of our local Toys R us (which wasn't really very local) and took myself and my brother in. We had no idea it was out and only a vague idea of what it was and we suddenly ended up with one each weeks before anyone else we knew had even heard of the things. I also remember it clearly cos I managed to snag a copy of Soul Blade for the PS1 at the time as well. Best PS1 fighter EVER!!

Then, when everyone else started getting into it and tried to say that their knockoffs were better than the original, I grew tired of it. Like many things, I grew out of the trend just after it becomes big having started it before the rest.

Still, I did jump in when Digimon came around and I always have a chuckle when people try to argue that Digimon were knockoffs of Pokemon, even though Digimon came out way before Nintendos saviour.
Oh man, this one really tugs at the heartstrings. I used to have (actually I still have it somewhere) the green one from the first generation. I remember one day I came home from school and my mom told me a spaceship came and took my character away. I didn't believe her at first, and I was pretty bummed I missed it. It never happened again either!!
I totally wanna find it and put new batteries in it now.
I remember it was AWESOME at the beginning, until the thing just kept on pooping every 5 minutes and annoying you altogether.
@Stephen Donaldson
He means Pokémon Pikachu. It was a Tamagotchi type thing that interacted with Pokémon Gold and Silver. Pokémon Pikachu was very similar to Tamagotchi, but much simpler. You would use it to gain "watts" to redeem for stuff like Rare Candies and EV point items (iron, calcium, ect.). Everyone knows the "sequel" to Pikachu, the Pokémon Walker for Heart Gold and Soul Silver.
Correction:
Pokémon Pikachu did not connect to Pokémon Gold and Silver until the Pokémon Pikachu 2 GS via Mystery Gifting.
Source: Wikipedia
I had a job in a checkout line and I would mess with/feed mine. Then the bastard died from old age and I was like RUUUUUUUUUUU EVOLVE MORE BEFORE YOU DIE!

That's my story.
I never owned an actual Tamagotchi, but I did have the GameBoy version back when I was in middle school. I liked that because I could turn the dang thing off whenever I went to school.
I loved mine up until my mom stuffed it in a freezer to kill it.

Then I got sad.
I still have one original one that works. That is all.
Then, when everyone else started getting into it and tried to say that their knockoffs were better than the original, I grew tired of it. Like many things, I grew out of the trend just after it becomes big having started it before the rest..


Digimon weren't a knock-off, it was more of a sequel/spin-off.... Bandai made both products.

Still, I did jump in when Digimon came around and I always have a chuckle when people try to argue that Digimon were knockoffs of Pokemon, even though Digimon came out way before Nintendos saviour.


Digimon basically did become a Pokemon knock-off, though. Although the original digivices were distinct items in their own right and hit US shores long before Pokemon (despite technically coming after Pokemon overseas?), the Digimon concept was radically different and really sync'd up with the idea behind Tomagatchis. It was only when the series began to branch out into an anime and they started doing RPGs that the franchise began to lean in the direction of a Pokemon cash-in. They began eliminating/reducing core concepts associated with the original franchise to the point where you lost things like alternate evolutionary trees at times.

Not to mention that you don't have to be a knock-off to be a cash-in. If we've learned anything from the toy/game/tv industry over the years it's that companies have an amazing resilient tendency to adapt existing properties to better mimic current trends started by other licenses.
These were awesome back in the day! Every kid at my school had one, similar to kids having their own cell phone. I think I had 4 of them, the first 3 I discovered were not water proof, stupid pool haha.
I was one of those sad kids who had the knock off Tamagotchi. :(
oh gawd, memories. I had a light blue one with flowers, and my first Tamagotchi hung out in a space ship... XD

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