Toy Fair 2013: Hasbro - Micro Muggs

Feb 10 // Scarecroodle

Small things come in small packages

Hasbro's Mighty Muggs line has seemingly shrunk again. At first glance, one might incorrectly think these new figures Mini Muggs but no, these are Micro Muggs, which seems to be an even smaller format. Each Micro Mugg is 2-inches tall, which I believe is roughly half the size of a Mini Mugg. I'm seriously wondering if it's even possible for Hasbro to go smaller.

Two Micro Muggs configurations have been shown. The first is an Avengers 4-pack which is set to retail for US$10. The second (and more exciting) configuration is a blind-boxed Iron Man series. The series will consist of twenty-four figures, mostly taken from the Iron Man films. Fans will notice a H.A.M.M.E.R. Drone, Iron Patriot, and Whiplash among the numerous Iron Man variants. These blind-boxes should retail for US$3 which seems an okay price for the format.

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Scarecroodle, Associate Editor
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