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Tomopop About Town: Dollfie World

4:00 PM on 05.03.2013 // Chris Seto

Every city has its secrets

If you consider yourself a bit of a doll fan or even if you're just a little curious, there's a place in Hong Kong which you should check out.

Hidden (and I mean REALLY hidden) in the 18th floor of a very nondescript building in Monk Kok lies a little storefront for Dollfie World. A mostly online shop run by Natalie Lau, the shop deals mostly in Dollfie Dream merchandise and parts, but also cater for a larger variety of other dolls as well. There's also another service they provide which will be of use to those thinking of diving into purchasing a Volks doll, especially if they aren't in the U.S.!

Firstly, lets have a quick look at where the shop is. Remember that I said that the building which houses it is non-descript? I wasn't kidding: this is the entrance!

If it helps, the entrance is practically next to the CTMA Centre, which I spoke of before in a previous post. There's also usually a queue to look out for as well as there are only two lifts which service the building and there are quite a few other stores in there!

Things are very easy once you get in, though. Take the lift to the 18th floor and then hang a right. The shop entrance will be practically staring you in the face. Lighting in the building is horrible, though, so it kinda gives off an impression of "the light at the end of the tunnel" look as the shop door is glass and the store itself is very brightly lit.

I'm not kidding here! Light at the end of the tunnel ...

The shop itself is pretty big by Hong Kong standards, with lots of items on display at the shop. The website also stocks the same items, so some rarer items are often in flux when it comes to availability.

But aside from selling dolls and parts, there are two other major functions which Dollfie World does. Firstly, the store provides a proxy service for those who wish to buy dolls which are only available at Volks events in Japan, like Dolpa (the most recent of which, Dolpa 29, was where you could purchase the DD Asuna from Sword Art Online). Note that this service is not part of the lottery, so you're pretty much guaranteed a purchase (albeit with a bit of a premium on top of the base price). It's somewhat safer than leaving things to chance with the after event lottery! The store also does a layaway service if you wish to spread your payment over a longer period of time.

The second reason is that Dollfie World acts as a social gathering place for many of the Hong Kong DD owners. In fact, Natalie told me that there's usually a regular meet which occurs where many doll owners get together at the store before moving on to another venue. So if you're interested in meeting other doll owners and getting some advice or photo opportunities, Dollfie World can help you out. The owner is very friendly, if rather shy and has a pretty good grasp of English, which should make things easier for non-Cantonese speakers!

Whether you're new to doll collecting or looking for something specific, Dollfie World is worth checking out, especially if you're in town. But check out the website as well if you're looking for something a little more specific!

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Chris Seto, Associate Editor
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Chris is one of the many tomopop writers. While often hibernating (even in the summer), this creature will often arise from his slumber to cover some of the more niche parts of the japanese figur... more   |   staff directory

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