Transformers Prime

Cybertron: Most Wanted
BotCon 2015 is a little over a month away so let's see what's in store for their box set, Cybertron: Most Wanted. The story takes place on Axiom Nexus, a Cybertronian hub city at the  center of the Transformers multivers... read feature


Hasbro goes large with oversized simplified Transformers

These are actually kinda neat
Mar 18
So, out of no where, we got our first look at some new simplified Transformers from Hasbro. Normally I'd just shrug these off and hope they don't take up too much space, but these are actually pretty interesting. The line app... read

Takara Tomy adds Aerialbots, obscure repaints to Japanese Transformers lines

Robots in Disguise character repainted into another RID character is more unusual than it sounds.
Jan 25
Recently Takara Tomy teased an image of Superion's silhouette announcing their plans for Hasbro's Transformers Generations: Combiner Wars figures. This past week they released images of the Aerialbots including Slingshot... read
NYCC 2014 Transformers

NYCC 2014: More new Transformers from Hasbro

Generations, RID, Kre-O, and Angry Birds, but no TF4
Oct 09
New York Comic Con, the first major convention of the fall, kicked off with Hasbro showing off a number of new figures spanning multiple Transformers lines. We've got official images for new figures from Generations, new anim... read

RIP Hub: Discovery kills joint television venture with Hasbro

Hasbro still hangs around for six hours a day
Sep 18
It was only a matter of time, but soon Discovery will be announcing the end of their joint television venture with Hasbro, the Hub Network. The Wall Street Journal is reporting that Discovery will soon be taking over control ... read

Nintendo says no to Shapeways while Hasbro says go for it

Pokemon no, Ponies yes
Aug 26
Shapeways can't catch a break, or maybe it can? Shapeways has a tendency to be a bit controversial, what with its place as a 3D printing hub making use of user-created 3D renders, many of which are based on licensed character... read
Adding to the big pile of not-yet-released figures
It's hard to believe that with so many new Transformers yet to be released from Toy Fair in February and BotCon back in June that there would be anything left to show at San Diego Comic Con. Well, believe it, they've got more... read feature

So early they haven't even named it yet
[Update: We're now getting our first look at Optimus Prime thanks to an image in TV Kids magazine. Optimus looks a lot like his Animated incarnation crossed with the Cybertron series version. If this truly is a continuat... read feature

Off to a decent start
It was just a week ago when BotCon revealed their theme for 2014 to be Pirates vs Knights while promising to debut Star Seekers captain Cannonball within the pages of the club magazine. Well, not content to make people wait f... read feature

Protoform X and Transmutate reformat later this year
Thanks to a Tweet from the Transformers Collector's Club we're getting our first look at the figures from the 2014 membership drive. These are separate figures from the BotCon exclusives that will be revealed later this year.... read feature

It's an article transformed!
You might have noticed last week things got a little bit quiet around these parts. Thanks to the New Year being a much bigger deal in the east than in the west, news coming out of Japan was pretty light. You might even call i... read feature

Still has a questionable dragon mode, though
Took a while, but after a two month wait from what little we saw back in October we're finally getting our first clear look at the new Japanese Transformers Go! Optimus Prime figure thanks to a listing at Amazon Japan. I'm st... read feature

TF Go! Optimus Prime

New TF Go! Optimus Prime previewed several times over

Triple-changing Optimus Prime also combines with Kenzan and Gekisoumaru
Oct 23
Earlier in the month retailer eToysJapan posted a pictureless listing for what they called "G26 Optimus EX Prime" with a release for sometime in January 2014. They described it as a triple-changing figure with both train... read
Transformers Go!

Transformers Go! BeCool figures revealed on Amazon Japan

Plus a few other things
Sep 27
Gotta love the left field, some really interesting things come out of there. A year ago Takara Tomy started quietly releasing Hasbro's BotShots line in Japan under the new name BeCool with the bulk of the offerings coming out... read
Subscription window is only open for three weeks so make your plans now
After weeks of talking about it the Official Transformers Collectors Club 2014 Transformers Subscription Service 2.0 has finally begun. They're only leaving membership open for three weeks ending October 17 so you haven'... read feature


Amazon previews more Hasbro Transformers

New official images of Generations Deluxe and Beast Hunters Cyberverse figures appear
Sep 25
Once again Amazon comes through with a new official look at a number of Transformers. Unlike the previous batch of official images for this group seen back at BotCon in June for Generations and Beast Hunters, this batch is ta... read
Still waiting on the seventh incentive figure
Took a while, but the sixth figure, Chromedome, for the 2014 Transformers Subscription Service 2.0 has finally been revealed. He was among the first group of figures to be announced, but the last to be fully revealed. He's a ... read feature


First look at Transformers Go! Guren Dragotron and others

Includes Takara Tomy galleries for Go! Hunter Arcee, Deluxe Orion Pax and Megatron, and Titan Metroplex
Sep 20
Little known fact: "guren" is a Japanese word meaning "giant robot in a red, black, and gold paint scheme".  OK, that's a lie. The word simply means "crimson lotus" which is probably why it lends itself so well to red an... read
TFSS 2.0 Microns

Transformers subscription includes a trio of Microns

Formerly Japanese-only figure molds to be paired with three of the subscription figures
Sep 10
Last week the official Transformers Collectors Club promised they had some huge surprises in store for this week concerning the 2014 Transformers Subscription Service 2.0 and they weren't kidding! They came right out of the g... read
Botcon 2014

Could BotCon be returning to California in 2014?

Possible second year at the Pasadena Convention Center
Sep 04
Hardcore fans don't wait for official word apparently. When wondering where BotCon would be held in 2014 some eager members of Seibertron and TFW2005 took it upon themselves to simply call the Pasadena Sheraton that hosted co... read
Transformers Subscription Service shows off first look at War for Cybertron Barricade
Fun Publication's Transformers Collectors Club has announced the fifth figure in their 2014 Subscription Service 2.0 to be the War for Cybertron game's version of Barricade. With all the talk of Fall of Cybertron game charact... read feature

Deluxe TFP at Five Below

Deluxe Transformers Prime figures turn up at Five Below

Waiting may have saved you a little money
Aug 18
Five Below, the discount retailer which sells everything for US$5 or less, has recently added deluxe Transformers Prime figures to its list of bargains. This is great news for anybody who thought US$8 was still too much for a... read
Transformers Collector's Club plans to reveal a new figure every week
There sure are a lot of figure subscriptions these days. We've seen Mattel do several of them in the past few years for their various properties via Matty Collector, and this year Hasbro and Fun Publications held their first ... read feature

SDCC 2013 Transformers

SDCC 2013: Transformers Construct-Bots

Line continues to get bigger and better
Jul 25
Transformers Construct-Bots are now making their third US convention appearance following Toy Fair and BotCon and things continue to keep getting better and better! Many new figures have been added to the lineup includin... read
Hasbro outlines plans for 30th anniversary collectables series
Back at BotCon fans noticed that the Platinum Edition and Masterpiece Transformers figures had an odd number system on them leading up to 30. During the Transformers brand panel at SDCC Hasbro finally spilled the beans on jus... read feature

SDCC 2013 Transformers

SDCC 2013: Transformers Generations and Beast Hunters

Several new figures on display
Jul 22
Despite a strong number of new figures displayed at BotCon back in late June, Hasbro still had a lot to show at SDCC 2013. That's not to say it's all new; there was a number of figures announced for the Generations line at th... read
Fun Publications discusses membership incentives, subscription figures, and themes for 2014
We're halfway through 2013 and Fun Publications is giving us a preview of  their 2014 plans for the Transformers Collectors Club and BotCon.  To go along with this year's Depthcharge figure they announced that the 2... read feature

Beast Hunters

BotCon 2013 day 3 shows even more Beast Hunters figures

Hasbro uses questionable practice of upscaling Cyberverse figures to make new Deluxe and Voyager figures
Jun 30
Despite mixed reactions from fans Hasbro is still trudging along with new figures and repaints for Transformers Prime: Beast Hunters. They've also started a questionable practice that we're going to discuss shortly.  Cyb... read
Several new figures join the line at nearly every scale
Day 3 of BotCon was yesterday and Hasbro wasted little time in getting official images of all of their big panel reveals out onto the web. For now we're going to talk about what appeared in the Generations portion of their pr... read feature

Retailers online and off to get a number of exclusives, plus the return of Linkin Park Soundwave
Transformers fans have no shortage of choices when it comes to exclusives in 2013. We've already seen a number of them released between and what was made available at BotCon on day one.  Speaking of Amazon, so... read feature

Transformers to be well represented at San Diego Comic Con
Day 2 of BotCon came and went on Friday with a number of exclusives announced, but the biggest among them will be coming to San Diego Comic Con in mid-July! Let's just cut to it: The rumors are true, Metroplex is coming to SD... read feature

Transformers mag scans

Mag scans get up close to new Transformers figures

Figures from Transformers Go!, Generations, and Masterpiece take the spotlight this month
Jun 24
Another month and another round of magazine scans highlighting some of the newest Transformers coming from Takara Tomy.  First up we've got a very up-close look at G05 Gekisomaru from Transformers Go! A light-up feature ... read
Transformers Prime: Beast Hunters exclusive sub line includes European release plans
Hasbro appears to be acting uncharacteristically ambitious with their Transformers Prime: Beast Hunters exclusives this year. Last year it took a lot of fan outcry to get them to release a series of highly sought after exclus... read feature

New stuff for retail and a Target exclusive, too
Hasbro has updated Facebook once again to give us a first good look at a bunch of new figures for the Transformers Generations and Beast Hunters lines. Also included is a mix of new pics for some of their other upcoming figures. We're talking nine first looks and four more second looks.  Follow me after a jump to see it all and maybe even a little history lesson or two.      read feature

First look at TF Go! Autobot and Decepticon combiners

Japan-only Transformers Go! figures bulk up the Takara version of Beast Hunters
Apr 23
Back in early March we got the names and some accompanying rumors for four mysterious additions to Takara Tomy's Transformers Go! figure line. The Go! line primarily consists figures from Hasbro's Transformers Prime: Beast Hu... read

Learn all you wanted to know on how Transformers are made

Gizmodo goes straight to Hasbro to learn every step of the process from sketch to shelves.
Apr 18
Each Transformers toy is an amazing feat in technical engineering. Several tiny little parts going together to make a single figure that needs to be able to take two or even more forms. Their design process is far more involv... read
Plus new look at Transformers Generations Data Discs.
Two weeks ago we talked about the mystery surrounding the Takara Tomy's upcoming Transformers Go! line with the company leaving us with only speculation on just what they have in store for a toy line that appears to be part T... read feature

Speculation begins on Takara Tomy's Transformers Go! line

Once thought to be a straight Japanese version of Beast Hunters, new listings prove it to be something more.
Mar 09
Not long ago the name Transformers Go! first appeared among Japanese sources. Initial reaction across many sites was that this would be the title of the Japanese version of Transformers Prime: Beast Hunters and this made sens... read

Final two figures revealed for Botcon exclusive box set

Obsidian and Megaplex complete the 2013 box that also includes Hoist, Skywarp, and Strika.
Mar 02
Last week we previewed the first three figures in the Botcon 2013 box set Machines of War based on the 1997 Kay-Bee Toys exclusive Transformers toy line Machine Wars. This week we're getting our first look at the final t... read
Hoist and Fall of Cybertron Thundercracker are the latest to hit the Generations line.
There are a lot of ways new figures can be revealed. Toy shows, press releases, calatogs, and more dubious methods like prototypes being sneaked out of factories. However, this is a rare case of the box art revealing plans fo... read feature

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