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1:00 PM on 05.14.2013

Hasbro offers up a bot-load of new Transformers pics

Hasbro has updated Facebook once again to give us a first good look at a bunch of new figures for the Transformers Generations and Beast Hunters lines. Also included is a mix of new pics for some of their other upcoming figures. We're talking nine first looks and four more second looks.  Follow me after a jump to see it all and maybe even a little history lesson or two.     

Jeremy Emerje Crocker

7:00 PM on 04.23.2013

First look at TF Go! Autobot and Decepticon combiners

Back in early March we got the names and some accompanying rumors for four mysterious additions to Takara Tomy's Transformers Go! figure line. The Go! line primarily consists figures from Hasbro's Transformers Prime: Beast Hu...

Jeremy Emerje Crocker

8:00 PM on 04.18.2013

Learn all you wanted to know on how Transformers are made

Each Transformers toy is an amazing feat in technical engineering. Several tiny little parts going together to make a single figure that needs to be able to take two or even more forms. Their design process is far more involv...

Jeremy Emerje Crocker



First batch of Transformers Go! images hit the net photo
First batch of Transformers Go! images hit the net
by Jeremy Emerje Crocker


11:00 PM on 03.09.2013

Speculation begins on Takara Tomy's Transformers Go! line

Not long ago the name Transformers Go! first appeared among Japanese sources. Initial reaction across many sites was that this would be the title of the Japanese version of Transformers Prime: Beast Hunters and this made sens...

Jeremy Emerje Crocker

9:00 PM on 03.02.2013

Final two figures revealed for Botcon exclusive box set

Last week we previewed the first three figures in the Botcon 2013 box set Machines of War based on the 1997 Kay-Bee Toys exclusive Transformers toy line Machine Wars. This week we're getting our first look at the final t...

Jeremy Emerje Crocker



New Transformers figures revealed through their box art photo
New Transformers figures revealed through their box art
by Jeremy Emerje Crocker


11:00 PM on 02.22.2013

Newest Figure Oh Transformers scans prove black is in

Takara has a long history of taking existing Transformers figures and giving them a fresh coat of black paint. Sometimes it's to make a new character like when Jazz was repainted to make Targetmaster Stepper. Sometimes it's t...

Jeremy Emerje Crocker

6:00 PM on 02.17.2013

Transformers Prime not coming back for a fourth season

The third season of Transformes Prime hasn't even gotten an air date yet and a reports coming in from Kidscreen magazine has officially stated that Beast Hunters will be the final season for Prime. Finn Arnesen, SVP of i...

Jeremy Emerje Crocker

10:30 PM on 02.10.2013

Toy Fair 2013: Transformers Prime: Beast Hunters

It can be hard for any company to keep secrets in today's connected world. Between showing off a smattering of new figures at different shows around the world, press releases, and factory leaks it seemed like Hasbro would hav...

Jeremy Emerje Crocker

10:00 PM on 01.23.2013

Ultimate Optimus Prime and Predaking at UK Toy Fair

Not a whole lot of news broke on the Transformers front at UK Toy Fair this week (aside from the Construct-Bots announcement), but that's not entirely unexpected with the US Toy Fair just around the corner. What was freshly s...

Jeremy Emerje Crocker



New TFP Beast Hunters figures leak onto the web photo
New TFP Beast Hunters figures leak onto the web
by Jeremy Emerje Crocker