Masters of the Universe photo
Masters of the Universe

Matty unveils final figure (Prahvus) in Club 200x, sub closes 3/23

Saving the, errr, last for last
Mar 17
Matty Collect today unveiled the prototype for Prahvus, the final figure in Club 200x. Club 200x is slated to close at 23:59 on 3/23. Have you subscribed? Compared to the other figures (such as King Chooblah), Prahvus looks a... read
Masters of the Universe photo
Masters of the Universe

Not so abominable! Matty unveils King Chooblah

Mattel not-so-cryptically reveals a cryptid
Mar 16
Have you signed up for Club 200x yet? Matty Collector has unveiled a prototype for the FIFTH figure in the limited 6-figure club, King Chooblah. Despite having never seen the 2002 Masters of the Universe, I've found many of t... read
Masters of the Universe photo
Hail to the Queen, baby!
Matty Collector has unveiled its Masters of the Universe Classics Queen Grayskull, the fourth figure shown thus far for the 6-figure "Club 200x" subscription. Queen Grayskull is the wife of King Greyskull and was apparently t... read feature

Masters of the Universe photo
Because that new MOTU movie is totally still coming out
The new Masters of the Universe film (title pending) is going to come out at some point (maybe!), but in the mean-time we may or may not have a concept image of the new Battle Cat. Apparently somebody connected to the film ha... read feature

WWE photo

Mattel and WWE show off at Super Toy Con

Just in time for Wrestlemania
Mar 02
Mattel and the WWE went to Las Vegas this weekend for Super Toy Con 2015 and, thanks to the fine folks at Ringside Collectibles, we get a great look at the future faces of the WWE and Mattel. read
Masters of the Universe photo
In the year 201x...
Matty Collector recently announced plans (and showed off the first figures) for its Club 200x. The company has since revealed the remaining selection in its six figure line-up as well as opening subscriptions. While the p... read feature

Mattel photo

Mattel CEO Bryan Stockton parts ways with company

Gives Mattel reps somethign to talk about at Toy Fair
Jan 27
Various news sources have reported that Mattel's CEO, Bryan Stockton, has resigned following another disappointing holiday season. While much of the news focuses around Barbie sales (with the usual references to feminist rant... read
WWE photo

Get ready for Wrestlemania 31 with WWE figure pre-orders

Starting the road to Wrestlemania
Jan 10
With the beginning of the new year, the WWE likes to start the "Road to Wrestlemania", traditionally considered their best time of the year creatively as they build towards their biggest event, Wrestlemania. This year's big e... read
Masters of the Universe photo
In other news, I also didn't attend NYCC but have no plans to do a video series
Matty Collector may not have been able to find time in its busy schedule to attend NYCC, but the company has unveiled its newest figures anyway through a video series entitled "Not at New York Comic Con Video Con". Matty has ... read feature

Matty Collector photo
Matty Collector

Matty's Scott Neitlich leaves Matty

Does this mean I can't call him Matty's Scott Neitlich any more?
Oct 19
Scott "Toy Guru" Neitlich, the de facto face of Matty Collector (not to be confused with the mascot), has announced his resignation from Mattel in a lengthy interview with AFI. Neitlich is announced as leaving his dream job a... read
Top toys photo
Now in Low Definition
SDCC and WonFes may have been almost a month ago at this point, but many of its collectibles are still on our minds. Tian recently posted the top ten things he was looking forward to from these cons and, because I'm far more excitably (and exceedingly less orderly), my own highlights list is nowhere near that short. See many of my favorites after the jump. read feature

LEGO photo

LEGO reigns as number one toy maker on the planet in sales

Not bad for starting 2013 at number three
Sep 08
Can you believe it? LEGO started 2013 as the number three toy maker in the world before easily overtaking Hasbro's number two spot by the middle of the year. And then a year later LEGO did what seemed impossible and knocked M... read
DC Comics photo
But are you still willing to unleash your wallet?
After repeated insistence from Matty Collector that the company would NOT be releasing an "Unleashed" Doomsday in any way, shape or form because Club Infinite Earths tanked, Matty has announced that it will, in fact, be relea... read feature

Matty Collector photo
Doomsday... and other things
Matty Collector's post-SDCC sale starts at noon EST on August 4th and includes, but is not limited to, the DCU containment suit Doomsday. Other non-DCU containment suit Doomsday SDCC items up for sale include the Monster High... read feature

SDCC2014 Monster High photo
SDCC2014 Monster High

SDCC 2014: Monster High

The Ghouls are ready for new dolls
Jul 30
Greetings, ghouls and spooks! This year there were a ton of new Monster High dolls shown on display that you'll be able to pick up in upcoming months. After recently getting my boyfriend addicted to Monster High, I'm excited ... read
Masters of the Universe photo
Cue the excitement
For those expecting some cool Masters of the Universe stuff at SDCC, Matty Collector apparently didn't disappoint. There were a lot of new reveals (a few of which were shown early) between the Club Eternia and Etheria selecti... read feature

SDCC 2014: Mattel WWE photo
SDCC 2014: Mattel WWE

SDCC 2014: Mattel's WWE figures

A little bit of something for fans of all ages
Jul 26
The WWE section of Mattel's booth was pretty well filled at this year's San Diego Comic Con, with plenty for both old and new fans alike to be happy about. Many of the figures revealed at the panel on Thursday were at the boo... read
SDCC 2014: Minecraft photo
SDCC 2014: Minecraft

SDCC 2014: Mattel's Minecraft mini-figures

Sadly, no Herobrine lurking about
Jul 25
If you have a slightly uncontrollable love of Minecraft, as I sometimes think I do, then it was perhaps interesting to see a little Minecraft section at Mattel's SDCC booth. Inside that section was a little "chest" you c... read
Mattel photo
Will you say Yves to Yvonne?
While Matty Collector's DC offerings are drying up, Mattel's DC Comics booth at SDCC showed off a slew of items heading to retail including a rather large expansion to its 4-inch Multiverse line, new items for its Batman Clas... read feature

SDCC 2014: WWE Mattel photo
Lots of new figures announced ... oh, and some guy crashes the party
For four years now, I've made. I've learned that not only is it pretty informational, but there's almost always a surprise in store for the folks who attend. I just happened to get spoiled my first year during the Summer of P... read feature

Parallax photo
It may not get better but it certainly can get bigger
Toy companies can do some odd things when it comes to movie spoilers. In the case of Batman: Mask of the Phantasm, for instance, Kenner revealed the villain's secret identity when it left the figure unmasked in the packaging ... read feature

Masters of the Universe photo
Masters of the Universe

Matty's Scott Neitlich says MOTUC Snake Mountain is unlikely

It was already unlikely that I'd spring for one
Jun 19
Matty Collector's Scott Neitlich has confirmed via the Matty forums that a Snake Mountain playset is basically off the table.  "At this point it is doubtful we will explore something this large again," said Neitlich, who... read
SDCC exclusives photo
The daughter of Red Riding Hood and the Big, Bad Wolf will be a con-exclusive
For Ever After High fans awaiting more news after Tuesday's teaser image, the time for the full reveal has come. As predicted, the San Diego Comic-Con exclusive is none other than Cerise Wolf (a.k.a. Cerise Hood), the daughte... read feature

SDCC Mattel teaser photo
All signs point to a special throne-coming edition of this Ever After High doll
At this year's San Diego Comic-Con, Mattel is not only bringing Monster High exclusive dolls but an exclusive Ever After High doll as well. A teaser image of the Ever After High figure popped up on Instagram yesterd... read feature

Matty Collector photo
Matty Collector

After some delay, Matty Collector reveals THREE new SDCC exclusives

Are these the final three exclusives?
May 16
If you're anything like me, you've probably been wondering what Matty Collector had up its sleeve. While showing off an exclusive Hordak and the SDCC-exclusive Doomsday, Matty Collector announced that there would be two more ... read
She-Ra photo

Matty releases package shots of Flutterina

Floats like a butterfly but stings like a bee
May 15
Matty Collector has released the packaging photos for the upcoming Masters of the Universe Classics Flutterina along with the caption, "Review samples were also sent out so look for fan coverage soon". Gee, that's funny, Matt... read
Matty Collector photo
Matty Collector

Pick up Scorpia during Matty Collector's May sale tomorrow

Or don't. I honestly don't care either way
May 14
[EDIT: Story was intended to go live tomorrow... whoops! As such, references to "today" have been changed] Matty Collector's May sale starts at Noon EST on May 15th and will feature Scorpia and Battle Lion, as  well as a... read
SDCC exclusives photo
Boy, talk about a horse-face
The badges have (hopefully) been purchased, the hotel rooms booked, now it's time to start talking about San Diego Comic-Con exclusives. Mattel revealed that one of their much-coveted con-exclusive toys will be a two-pack of ... read feature

DC Comics photo
DC Comics

Toy Fair 2014: Matty Collector's DC offerings not so dead

Just when you thought the news coudn't get any weirder...
Feb 17
[ UPDATE: New details added ] When Matty Collector's Scott Neitlich insisted that the DC Universe was done, he must have been speaking in a more figurative sense as a new series will be coming out. While the Super Powers seri... read
Masters of the Universe photo
Masters of the Universe

Toy Fair 2014: Mattel announces Club Etheria & more!

Not an entirely unexpected club choice
Feb 17
Matty Collector has revealed its new mystery club: Club Etheria, a She-Ra: Princess of Power-themed club! Mattel had some of the club's selections on display, among other offerings. Club Etheria is what Matty has dubbed an "a... read
Masters photo

New Masters of the Universe-themed sub tba at NY Toy Fair

What will it be?
Feb 14
Matty Collector's Scott Neitlich has revealed that a new Masters of the Universe add-on subscription (similar to last year's Club Filmation) will be announced during a closed event for the press on Sunday. The unnamed club wi... read
SI Swimsuit Barbie Cover photo
SI Swimsuit Barbie Cover

Sports Illustrated chooses Barbie for its swimsuit issue

HARHAR they're all plastic anyway yukyukyuk
Feb 13
I never thought that in my time here at Tomopop that I would write about the Sports Illustrated Swimsuit Issue, but yet here we are. The special issue, which gets people who don't have internet connections to buy print media,... read
Masters of the Universe photo
Masters of the Universe

Get Fisto'd in Matty's latest contest

It gets the fist
Jan 28
Do you own a Fisto? Would you like to own a Fisto? If so, Matty Collector is poised to Fisto you right in the face with their latest contest: a photo competition to win a signed Fisto! Fisto was originally released in Februar... read
He-Man photo

The Twelve Days of Castle Grayskull; a dev blog

On the eighth day of Castle Grayskull, Matty Collector shared the link on Facebook
Dec 20
Matty Collector is currently pimping out the Four Horsemen's development blog for the Masters of the Universe Classics Castle Grayskull (ie, that giant awesome but totally expensive adult playset) which, by the way, is still ... read
Mattel photo

December is the Matty month of castles and pink rabbits

It's a Matty, batty month
Dec 16
Matty Collector's December sale begins in a few hours. Hit the jump for details. read
MOTUC photo

Castle Grayskullgate? More Digital River drama

Proudly continuing the practice of using the "-gate" suffix for any controversy
Nov 22
Toyark reports that Matty Collector's Castle Grayskull roll-out has apparently hit a snag with apparently many people receiving payment processing error notifications or cancellations from Digital River. Matty Collector released an official statement in regards to the problem and Matty's Scott Neitlich has released a video to alleviate some fan concerns. More after the jump. read
Mattel photo

Seven Days of Cyber Monday may induce 'Matty Madness'

Matty, when will the madness end?! Oh, in about a week after it starts? That makes sense
Nov 22
Matty Collector has announced that its Cyber Monday will be a seven day affair, starting noon EST on Wednesday, November 26, (Nov 25 for subscribers with Early Access) and running for a week thereafter. The actual Cyber Monda... read
Mattel photo

24 hours 'til Matty Collector's November sale

It'll be a Ras al Ghul-ishly good time
Nov 14
Matty Collector's November sale begins in 24 hours (or now if you have early access) and with it comes the long-awaited DCU Ras al Ghul. Also being released are Ozymandias (rounding out The Watchmen/Club Black Freighter) and Masters of the Universe Classics Geldor. Details after the jump. read
Stan Lee photo
Stan Lee

Stan 'the Man' Lee holds Standor 'the Toy' Lee

The likeness is uncanny..
Nov 06
Matty Collector has uploaded some additional Comikaze 2013 photos, including a shot of Marvel Comics icon Stan Lee (alongside Mattel's Scott Neitlich) holding the new Masters of the Universe Classics Standor (based on Stan hi... read
MotUC photo

Did you find Loo-Kee (and Broom) at Comikaze 2013?

Ohhhh, he was at the Matty Collector booth
Nov 04
Loo-Kee and Broom (She-Ra: Princess of Power) made a surprise showing at Comikaze 2013 on Sunday. Both may be released in Matty Collector's Masters of the Universe Classics line although there's currently no word as to when o... read

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