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10:00 PM on 04.07.2014

Optimus Prime and Grimlock TF4 Platinum Edition figures are underwhelming

This is how toy companies 'phone it in'. Back in February Hasbro laid many of their planned figures for the the fourth live-action movie, Transformers: Age of Extinction, out on display at New York International Toy Fair 2014...

Jeremy Emerje Crocker


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10:00 AM on 04.05.2014

Community goes G.I. Joe in a very animated special episode

Once upon a time, cartoons were more obvious about their status as vehicles for merchandising. Cartoons would frequently introduce new characters, vehicles, and so forth, in a bid to promote either existent or upcoming mercha...


BotCon 2014 goes all out with Headmaster Scorponok photo
BotCon 2014 goes all out with Headmaster Scorponok
by Jeremy Emerje Crocker

BotCon 2014 is right around the corner and they're lining up one of the best convention exclusive box sets ever. Using the them of Pirates versus Knights they started with announcing Cannonball, a predictable figure based on Transformers: Prime Ratchet. They then announced Pirate Ferak with Targetmaster Tornado based on Universe Cyclonus and Nightstick which represent a super obscure Marvel Comics character and almost as obscure IDW Comics character. The third announcement was for Devcon, a character that made only one appearance in the original cartoon and instantly became a fan favorite. This Autobot Knight will be Devcon's first figure ever despite appearing multiple times in BotCon fiction and uses Generations Scourge for a base with a new head. . 

So the set starts to look kinda bland with only one true fan favorite out of three obscure choice. And then comes Scorponok! Out of nowhere they reveal perhaps the best BotCon exclusive ever. They went well above just repainting Energon Scorponok (like they did for BotCon 2010's Double Punch) with a new head. This head is nothing less than a remold of Encore Fortress Maximus' Spike Witwicky Headmaster with a cartoon-accurate Scorponok face. Of course the Scorponok body has been remolded to accept the Headmaster head. 

Story-wise the new Headmaster is named Olin Zarak, the son of the original Scorponok Headmaster Lord Zarak. Rather than take over the rule of the Nebulan Hive, Olin appears to have chosen to take on the life of a pirate, presumably as the captain. In one figure BotCon has both made a great homage to the original figure and forever raised the bar on what people will expect from BotCon. They said the figures would barely fit in the standard box used for the five-figure sets and it's obvious why. They have one more figure to announce and it's anyone's guess who they'll choose as the second Autobot Knight. 

BotCon runs from June 19 to 22 and just like in past years the box set will be available for both con-goers and non-attendees. Prices for 2014 haven't been announced yet, but both went for US$365 for Transformers Club members and US$450 for non-members in 2013. Wasn't all that interested before, but for Scorponok it's pretty tempting. 

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8:00 AM on 04.04.2014

Make your bots even better with this big update from Reprolabels

I don't talk about how awesome Reprolabels is nearly enough. If you're not familiar with RL they're a website that produces a variety of stickers for Transformers and similar toys. Much of their work is dealing with replaceme...

Jeremy Emerje Crocker

10:00 PM on 03.28.2014

Hasbro Toy Shop gives you 20% off and free shipping with code

Hasbro Toy Shop has once again rolled out their popular 20% off and free shipping promo code good for an entire order. Entering the code FRIENDS14 from now until April 7 will get you a big discount on nearly everything in the...

Jeremy Emerje Crocker

[UPDATED] First look at what the 2015 Transformers toy line will be based on photo
[UPDATED] First look at what the 2015 Transformers toy line will be based on
by Jeremy Emerje Crocker

[Update: We're now getting our first look at Optimus Prime thanks to an image in TV Kids magazine. Optimus looks a lot like his Animated incarnation crossed with the Cybertron series version. If this truly is a continuation of Prime then it should be interesting to see how they bring back Optimus. The new image also includes a new look at Bumblebee, check it out in the gallery]

Today Hasbro announced the next Transformers cartoon series to come along in 2015 for the HUB Network, but they're so early into this they haven't even given it a proper name yet. What we do know is that it's a sequel to Transformers Prime and takes place years after that series ended and stars Bumblebee as a new Autobot team leader. If you've seen the Prime finale in Predacons Rising then you know (spoilers ahead) Megatron has given up his pursuits of conquest, the Decepticons are disbanded with some joining the Autobots (Knock Out), and the Predacons were left to themselves on Cybertron. Most likely the series will involve the Autobots going ofter Decepticon resistance groups, but it's anyone's guess. 

Unlike the all CG visuals of the previous series, the new series will feature CG characters on hand painted (not digitally painted?) backgrounds. This will likely look similar to what we saw in the Transforemrs Energon and Cybertron series some 10 years ago. So far the only transformer confirmed for the new series is Bumblebee who looks like a cross between his Prime design and the Transformers Animated style of art. 

We can probably expect the toys to be debuted at Toy Fair 2015 next February, though maybe they'll throw us a bone at BotCon in a couple months. Bumblebee will certainly turn into a car of some sort, but judging from the art it's hard to tell if he'll even have wheels, which may be the case depending on how far into the future we're talking. One of the goals they're aiming for with this series is to make something that both kids and adults (particularly parents) will enjoy so it's very likely they'll follow the same method they're using for Transformers 4: Age of Extinction. Expect them to do several very simple toys for the kids along side more complex figures suitable for collectors.

Follow the jump to see the pull press release including some of the new and returning staff and cast members. 

[via Seibertron]

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Toys R Us gets a very grim Grimlock two-pack exclusive photo
Toys R Us gets a very grim Grimlock two-pack exclusive
by Jeremy Emerje Crocker

Every now and then when Hasbro comes out with a new version of a character they feel the need to pair the new figure with older iterations of the same character. They've done it with Optimus Prime and Bumblebee and probably some other character sets that I can't be bothered to remember. This time it's Grimlock getting the multi-pack as a Toys R Us exclusive later this year and it's a pretty surprising choice of figures. 

Well, half surprising I suppose. Since this is being done for the Transformers 4: Age of Extinction movie it isn't unexpected that they'd use Voyager class Grimlock in this two-pack. What's a lot more unexpected is them going all the way back to the 2005 Transformers: Energon line for a Grimlock to represent 1984. Problem is that it just wasn't a very good figure; it's short and has gorilla arms. The figure was actually designed around 2003 for the Transformers: Universe line, but was canceled and then shoehorned into Energon thanks to his ability to combine with his partner, Swoop, which happened to be the major theme behind Energon

Energon Grimlock wasn't designed by Takara, which shows in it's strange engineering quirks, particularly the lack of standard five millimeter peg holes in his hands. They modeled him off of the original G1 Grimlock figure, yet somehow made a substandard figure. Even the repaint, which looks much better in color, misses the mark by strangely giving him yellow t-rex arms. Not really sure why they would have used the bigger and better (but by no means great) Fall of Cybertron Grimlock. 

Fully expecting them to reveal a Swoop two-pack as well. Should be interesting to see if they go with cartoon blue or toy red for the repaint. 

[via Transformers Dioramas, Seibertron]

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8:00 AM on 02.19.2014

Toy Fair 2014: More Transformers from Hasbro

When it comes to Transformers it can't all be collectibles. One thing Hasbro made clear was a dividing line between toddlers, young kids, and adult collectors. That's not to say you can't just buy whatever you want,...

Jeremy Emerje Crocker

10:30 PM on 02.16.2014

Toy Fair 2014: Hasbro - Marvel

Many of Hasbro's previously announced Marvel Universe figures have officially found a home in the 3.75-inch Marvel Infinite Series. The most exciting additions may be Deathlok and Death's Head, but personally I'm more amped f...


8:00 PM on 02.16.2014

Toy Fair 2014: Hasbro - Star Wars

Jabba the Hutt and a new Star Wars miniatures line were just two of the many awesome unveils Hasbro had for Star Wars at their Toy Fair preview night. The company officially showed Jabba, Darth Vader, a EPVI jedi Luke, Chewbacca, a clone trooper, and an Imperial scout with speeder bike for the Star Wars Black series among other cool reveals. Details after the jump.


9:00 AM on 02.16.2014

Toy Fair 2014: Transformers Generations

On Friday there was a pretty loud rumble through the Transformers fandom as USA Today revealed Hasbro's One-Step Transformers for TF4: Age of Extinction. A lot of confused fans insisted that these were the only figures being ...

Jeremy Emerje Crocker

10:00 PM on 02.15.2014

Toy Fair 2014: Hasbro - Guardians of the Galaxy

Hasbro had a myriad of Guardians of the Galaxy collectibles on display at NY Toy Fair. In addition to some non-scale items, Hasbro will be producing both a 6-inch Legends-styled collectors' level line as well as a 3.75-inch c...