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7:00 PM on 05.16.2013

Save 20% with new Hasbro Toy Shop coupon code

HasbroToyShop.com has issued a new coupon code for their store. SPRING2013 will nab you 20% off your entire store order. The code is good only until May 31 so you've got around two weeks to use it. The only exclusions are exc...

Jeremy Emerje Crocker



Hasbro offers up a  bot-load of new Transformers pics photo
Hasbro offers up a bot-load of new Transformers pics
by Jeremy Emerje Crocker


9:00 PM on 05.10.2013

Hasbro begins part two of their 'Fan Built Bot' poll

Back in April Hasbro began their campaign to allow fans to take part in designing the first ever "Fan Built Bot". It kicked off with an initial poll asking fans to choose the bot's faction, alt mode, weapon, color, and person...

Jeremy Emerje Crocker



Decepticons enter the TF Generations Legends line photo
Decepticons enter the TF Generations Legends line
by Jeremy Emerje Crocker


5:30 PM on 05.03.2013

Hasbro's SDCC exclusive Black series Boba Fett revealed

USA Today has released the first images of Hasbro's upcoming SDCC exclusive Star Wars Black series Boba Fett and Han Solo in carbonite box set. While the 6-inch Boba Fett will most likely appear later at retail, this very wel...

Scarecroodle

7:00 PM on 04.23.2013

First look at TF Go! Autobot and Decepticon combiners

Back in early March we got the names and some accompanying rumors for four mysterious additions to Takara Tomy's Transformers Go! figure line. The Go! line primarily consists figures from Hasbro's Transformers Prime: Beast Hu...

Jeremy Emerje Crocker



Tomopop Review: Build-a-Bear My Little Pony Plushies photo
Tomopop Review: Build-a-Bear My Little Pony Plushies
by Rio McCarthy


8:00 PM on 04.18.2013

Learn all you wanted to know on how Transformers are made

Each Transformers toy is an amazing feat in technical engineering. Several tiny little parts going together to make a single figure that needs to be able to take two or even more forms. Their design process is far more involv...

Jeremy Emerje Crocker

3:20 PM on 04.18.2013

Hasbro invites fans to collectively design a Transformer

As part of Transformers' 30th anniversary, Hasbro has announced that it will be giving fans the opportunity to collectively design a Transformer through its "Fan Built Bot" poll. The poll will give fans the opportunity to cho...

Scarecroodle

1:00 PM on 04.12.2013

BotCon 2013 Obsidian goes to the dark side

In a surprise update on Thursday the official Transformers BotCon event website quietly changed the original images of the Obsidian figure for the convention box set from bright green to a new dark green theme. This is after ...

Jeremy Emerje Crocker

10:00 AM on 04.06.2013

My Little Pony Aurora plush press release

You might remember the Aurora My Little Pony plushies that I was excited about back at Toy Fair this year, and I let you know when they were up for pre-order on ToyWiz. Now we have the official press release that Equestria Da...

Rio McCarthy



Hasbro adds the Misfits to its Jem and the Holograms line photo
Hasbro adds the Misfits to its Jem and the Holograms line
by Vanessa Cubillo