Hasbro

SDCC 2015 Transformers photo
Not-so-jolly green giant gets repainted
As people suspected, one of this year's San Diego Comic Con exclusives from Hasbro is Titan class Devastator. Like with the 2013 SDCC Titan Metroplex, Titan Devastator is pretty similar to the retail version, but features add... read feature

G.I.Joe photo
Customizing on a budget
Many of you know about those items that are just a smidge outside our regular budgets. Those special items that are cherished by collectors and the people offering to sell said items know how much they are worth. For me, as a... read feature

BotCon 2015 photo
Cybertron: Most Wanted
BotCon 2015 is a little over a month away so let's see what's in store for their box set, Cybertron: Most Wanted. The story takes place on Axiom Nexus, a Cybertronian hub city at the  center of the Transformers multivers... read feature

Transformers May Mayhem photo
Transformers May Mayhem

Hasbro, IDW, and retailers team up for Transformers May Mayhem


Month long event features comics, figure reveals, and more!
Apr 30
May might be the month of flowers and warming weather, but Hasbro wants to make sure it's known for something else: Transformers! Through the entire month of May Hasbro will be combining fans with retailers and various events... read
Transformers Brake-Neck photo
Prepare for a wild ride(r)
Brake-Neck is an interesting name. It's a dual play on words using brake in place of break since he's a car and making it part of a phrase meaning to drive recklessly at high speeds. It isn't a terrible new name for a guy onc... read feature

Transformers Quickslinge photo
He may have a new name, but Slingshot is back!
When Hasbro did their year-long reveal of the Combiner Wars theme for the Transformers Generations line last year fans were simultaneously excited and confused. On one hand we're getting proper updates to popular G1 combiner ... read feature

Combiner Wars Powerglide photo
And away we go!
When Hasbro first announced the Combiner Wars theme for 2015 the possibilities seemed endless. And when fans began coming up with different ways to incorporate Legends figures into the combinations the doors were blown wide o... read feature

Combiner Wars photo
Different names, but they're still Slingshot and Wildrider to me
As Hasbro put it so simply, "the rumors are true". Some fans felt a little blindsided when Hasbro announced their Transformers Generations Combiners Wars series only to find Slingshot and Wildrider replaced by new member... read feature

Transformers photo
Transformers

Hasbro goes large with oversized simplified Transformers


These are actually kinda neat
Mar 18
So, out of no where, we got our first look at some new simplified Transformers from Hasbro. Normally I'd just shrug these off and hope they don't take up too much space, but these are actually pretty interesting. The line app... read
TF WTF photo
And they aren't even G2 figures
Some things are beyond explanation. Fans of the clunky original Transformers Generation 1 figures have been wanting to see Hasbro give Blitzwing and Astrotrain a proper reissue for years now. We knew the molds were still... read feature

Flying Speeder Bike photo
Flying Speeder Bike

Star Wars fan takes speeder bike to new heights


Use the force.. of lift
Mar 15
A Star Wars fan named Adam Woodsworth has taken the Speeder Bike sequence from Return of the Jedi and brought it to life! Combining a Power of the Force Speeder bike from Hasbro and some quadcopter technology, Adam created a... read
Transformers: RID photo
Transformers: RID

Toy Fair 2015: Transformers: Robots in Disguise


More figures planned for 2015 animated series
Feb 18
Hasbro's latest Transformers animated series, Robots in Disguise, is set to start on Cartoon Network in March and Hasbro continues to pump out even more figures. The toy line has already launched and while they only showed of... read
Transformers Generations photo
Transformers Generations

Toy Fair 2015: Transformers Generations


Party in the Scramble City tonight
Feb 17
Hasbro promised to deliver to Transformers fans and collectors at Toy Fair 2015 and they sure didn't let people down. There have been a lot of rumors over the years, but the big surprises weren't in who they showed, but what ... read
New York Toy Fair photo
New York Toy Fair

Toy Fair 2015: Hasbro gives us a look to the future


Hasbro rolls out their big guns for 2015
Feb 15
To coincide with its appearance at the 2015 New York Toy Fair, Hasbro was nice enough to show some pictures on its official news Twitter. It is giving us who aren't fortunate enough to be there a look into its plans for the n... read
Transformers Generations photo
Transformers Generations

Toy Fair 2015: Hasbro reveals some of their Transformers Generations plans


Combiner Wars Devastator revealed in full at last!
Feb 14
Hasbro is offering a sneak peek at their plans for the Transformers Generations Combiner Wars line to be shown this weekend at New York Toy Fair. Many figures that have been long rumored have finally been confirm, though we'r... read
Transformers photo
Transformers

Hong Kong event might confirm several Transformers rumors


Hasbro and Takara Tomy may have interesting things planned for 2015
Jan 20
Normally I'm hesitant to report on rumors when there's no concrete evidence, but lately some lingering rumors appear to be gaining legs. That includes the rumors of new Masterpiece figures from Takara Tomy and some really une... read
Fan Built Combiner Poll photo
Fan Built Combiner Poll

Next Transformers Fan Built poll goes big with Combiner Wars


Hasbro looks for fan input on combining giant robot
Jan 15
For the 2014 30th anniversary of the Transformers franchise Hasbro gave fans a first time chance to give collective input on a new character through the Fan Built Bot Poll. In a few rounds fans answered some kinda v... read
BotCon 2015 photo
Stop me if you've heard this one before
It's almost here! OK, no it isn't, it's actually around half a year away, but that's not stopping BotCon from spending New Year's Eve getting fans revved up for 2015! For Cybertron's Most Wanted expect to see a lot of paralle... read feature

FrankenJoes photo
Bringing new life to old parts.
I love G.I. Joe figures. I have since I was 7 years old. I got into them largely when Masters of the Universe ended. I watched the cartoon almost everyday and grew up on these figures, so I never developed much of a fandom fo... read feature

3A Bumblebee photo
3A Bumblebee

3A's offhanded comment takes shape with movie Bumblebee figure


Just don't expect him to transform, or be cheap
Dec 13
It's been nearly a year ago since back in January 3A made an offhanded comment about having the Transformers license despite no formal announcement. Looks like that comment is finally bearing fruit as they finally reveal a Bu... read
SALES!! photo
SALES!!

Hasbro Toy Shop doubles down on savings for Cyber Week


Slightly better savings
Dec 01
10% off + free shipping not good enough for you? Hasbro Toy Shop has upped the ante (and the savings) with a 20% off + free shipping (no minimum) promo. The promo, which runs until the and is activated with the promo code "CY... read
SALES!! photo
SALES!!

Hasbro Toy Shop offering 10% off + free shipping


It was neither the best of sales nor the worst of sales
Nov 28
While I've missed a lot of great deals this Black Friday, I've found at least a few modest sales. One of of the smallest (but still relatively cool) sales is Hasbro Toy Shop's "FREESHIP10" promo code which gives 10% off the c... read
Combiner Wars photo
Combiner Wars

Hasbro shows off Transformers: Combiner Wars figures in package


New pictures, new mistransformations
Nov 16
We're getting a little closer to the launch of the 2015 Transformers: Combiner Wars line with the first look at the finished figures in an all-new package style. These photos are of the international packaging and are a littl... read
Hasbro photo
Hasbro

[Updated] Is Hasbro looking to buy DreamWorks Animation?


Not any more
Nov 16
[Update: Hasbro has called off their talks to purchase DreamWorks Animation and for two reasons. First off when their intentions were revealed Hasbro's stock dropped 5%, not good since they were planning to use stocks to help... read
Transformers photo
Once again missing out on a Beast Wars tie-in
Another new year fast approaches and Hasbro is preparing their latest set of exclusive Transformers designed to represent the animals of the Chinese zodiac. 2015 marks the year of the goat and they're doing something a little... read feature

Transformers Asia photo
First time Skywarp has been seen in the new jet mold
Looks like golden Masterpiece Megatron isn't the only new thing coming exclusively to Transformers Asia. Announced today Asia will soon be getting the new MP-11SW Skywarp. This is Skywarp's third Masterpiece, previously relea... read feature

BotCon and JoeCon photo
BotCon and JoeCon

BotCon and JoeCon move to Illinois in 2015


Now the east coast and west coast can complain together
Oct 24
Today is the first day of the unofficial Transformers convention TFCon in Chicago, Illinois. I guess there's no better time than today for Fun Publications to announce that their two major Hasbro-backed conventions are headin... read
Transformers Masterpiece photo
Transformers Masterpiece

Masterpiece Prowl and Wheeljack get an official decal upgrade kit


Must be pretty cold in hell right now
Oct 24
Here's something we don't see too often. Looks like Hasbro is letting sticker company Ocean Designs produce an officially licensed set of decals for Masterpiece Prowl and Wheeljack. It's exceedingly rare for Hasbro to agree t... read
MP-5G Megatron photo
MP-5G Megatron

Asia exclusive MP Megatron to be a gold redeco


The man that turns into the golden gun
Oct 24
Thanks to Big Bad Toy Store we now have more details on the upcoming Asia Exclusive Masterpiece Megatron release. Previous information was pretty cryptic, especially the reference to the "Destron leader repaint". Originally I... read
TF Generations Rattrap photo
Worth catching or better left in the wilds?
One day Hasbro came along and announced a new Rattrap figure for Transformers Generations to everyone's surprise. I mean, yeah, we wanted one, badly, but Hasbro isn't exactly known for always making the figures fans want and ... read feature

Star Wars photo
You had me at IG-88
Hasbro's preview night also included a first look at the company's upcoming 6-inch and 3.75-inch Star Wars Black Series figures. None of these selections were anywhere as exciting as the bounty-hunting IG-88 assassin droid se... read feature

NYCC 2014 Transformers photo
NYCC 2014 Transformers

NYCC 2014: More new Transformers from Hasbro


Generations, RID, Kre-O, and Angry Birds, but no TF4
Oct 09
New York Comic Con, the first major convention of the fall, kicked off with Hasbro showing off a number of new figures spanning multiple Transformers lines. We've got official images for new figures from Generations, new anim... read
NYCC photo
Completes at least one version of the Sinister Six
Hasbro has released some tantalizing images of a few Marvel figures on display at its preview night, as well as information about a few other upcoming figures. Although these reveals included a few Marvel Legends (or 6-inch M... read feature

Disney Princesses photo
Disney Princesses

Hasbro draws Disney Princesses license away from Mattel


Just let it go, Mattel, let it go
Sep 30
After some 20 years of Mattel doing Disney Princess figures and dolls it looks like things are changing. Hasbro has announced that Disney has pulled the Princess license away from Mattel (the current number two toy maker in t... read
Grimlock photo
Grimlock

TF4 home video special features reveals new Grimlock figure


Speculation runs wild
Sep 30
Ever watch a video of a figure developer's workshop and stare madly at their work environment trying to find traces of something that hadn't been seen before? Well, fans picking up Transformers: Age of Extinction didn't have ... read
Hasbro photo
Hasbro

Hasbro Toy Shop has a 20% off promo on most action figures


Would be a cooler deal, if not for that pesky minimum order to qualify for free shipping
Sep 19
Hasbro Toy Shop recently sent out an email announcing that "most" of its action figures would be available for 20% off with the promo code "SUPER20" (and free shipping on orders over US$50). After doing a bit of soul-searchin... read
Hasbro photo
Hasbro

RIP Hub: Discovery kills joint television venture with Hasbro


Hasbro still hangs around for six hours a day
Sep 18
It was only a matter of time, but soon Discovery will be announcing the end of their joint television venture with Hasbro, the Hub Network. The Wall Street Journal is reporting that Discovery will soon be taking over control ... read
Shapeways photo
Shapeways

Nintendo says no to Shapeways while Hasbro says go for it


Pokemon no, Ponies yes
Aug 26
Shapeways can't catch a break, or maybe it can? Shapeways has a tendency to be a bit controversial, what with its place as a 3D printing hub making use of user-created 3D renders, many of which are based on licensed character... read
Transformers  photo
First G.I. Joe figure in the Transformers Collectors' Club
The official Transformers Collectors' Club has announced two new figures that will be in the club store in 2015. The first is Nova Prime, a repaint of the remolded Lio Convoy that will be given to active club members next yea... read feature

TFCC Exclusives photo
Orion Pax becomes a different type of Prime
The Official Transformers Collectors Club has announced their 2015 membership incentive figure. They're adding to their tradition of giving Beast Wars characters new Cybertronian vehicle modes with a new figure of Lio Convoy ... read feature







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