State Farm Qee: Marketing fail or clever move?

2:00 PM on 12.08.2010   |   Scott Kremer

The last thing I think of when I picture an insurance company is a corporation that would joke about serious injury, especially not one that would conjure up something like the creature pictured above. But lo and behold, this actually exists, and it is a 2.5" Mon Qee officially commissioned by State Farm, after they tapped youth marketing company Archrival.

Now, I'm no marketing expert (well, I did minor in it in university), but I'm not sure if this little guy is who you want representing your corporation, especially when your product is essentially (government-mandated) peace of mind. And honestly, how many college kids are going to be swayed by a maimed, bandaged monkey to switch to a new insurance company?

Like a good neighbor, State Farm gives you bloody monkey nightmares. Although on second thought, I'll admit I wouldn't mind owning one of these for the novelty factor alone.