When I first learned about Skylanders, I had envisioned the series as a likely flop since many similar figure/game attempts have failed in the past. However, Activision and developer Toys for Bob have clearly put in the sort of effort and resources to turn the line into a mega hit as the line has allegedly sold over 30 million figures. The amusing and often creative figure designs would probably have performed respectably well on their own, but the game element (which effectively turns them into moderately overpriced -- but resalable! -- DLC) has seemed to have really driven the line's success.
Destructoid recently had the opportunity to visit the offices of Toys for Bob to speak with the game's co-founder, Paul Reiche. This opportunity turned into a rather comprehensive, incredible article that's definitely worth a read. Be sure to check it out.
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