SDCC 2012: Hasbro - Kre-O


Licensing can be a funny thing sometimes. Just because a toy company has a license doesn't mean they're free to do what they want with it. That's caused a few problems for Hasbro and their Kre-O line. You see, Hasbro has a lot of great licenses, but the ones they'd really like to make block figures for have already been taken. Marvel Superheroes are being done by Mega Bloks, while a certain giant known as Star Wars has long since been given the block treatment by Lego. What's a toy company to do? Well, one solution is exploration. To explore popular new licenses, to seek out new play features and new building methods, to boldly go where no building block has gone before!

That's right, Hasbro got Star Trek.

This is exciting news for fans as there hasn't been much action in stores for Trekkies since the film reboot back in 2009. For now Hasbro is keeping future plans pretty secret, but they did have the J.J. Abram's version of the U.S.S. Enterprise out on the floor for all to see. The Enterprise will feature light up parts, an opening "canopy" revealing a condensed version of the bridge, and three Kreons representing Kirk, Spock, and Bones. Price is currently set at US$69.99 and due out in May of 2013. Time will tell if they bring on any other ships from the reboot or if they'll expand to include previous generations. Right now I think fans are just looking forward to pitting the Enterprise against their Star Wars Lego crafts. 

Moving right along, Hasbro also had a bunch of new reveals for their flagship Transformers Kre-O line. While they did bring along the previously seen building sets the biggest surprise is Kreon figure sets. Kreons, the Kre-O equivalent to Lego men, have proven extremely popular among fans as fun, simple little figure. Maybe even more popular than the building sets they come with. Not only does Hasbro have a whole slew of single Kreons coming (word at SDCC is that they'll be blind boxed), but they're also introducing four figure teams that can combine into larger figures. The best part? The sets and singles now transform!

The combining sets are as follows:

  • Aerialbots Silverbolt, Skydive, Fireflight, and Air Raid to form Superion
  • Constructicons Bonecrusher, Mixmaster, Scavenger, and Scrapper to form Devastator
  • Combaticons Onslaught, Brawl, Vortex, and Swindle to form Bruticus
  • Predacons Razorclaw, Tantrum, Divebomb, and Headstrong to form Predicus (Predaking)

If you're wondering where their fifth members are, you'll be able to grab Quickslinger (Slingshot), Hook, Blastoff, and Rampage with the rest of the singles. Long Haul appears to be MIA for now. Other Kreon highlights include Galvatron, Sunstorm, and Bludgeon. Singles will retail for US$2.99 while the 4-packs are set at US$10.99.

And finally we've got the continuation of the Battleship Kre-O line. Hasbro's ongoing support for the box office bomb is admirable, though they appear to be scaling back this time around. Where the earlier releases included the massive U.S.S. Missouri (US$69.99), the new products are somewhat smaller such as the Mine Stryker and the Air Assault set (US$25.99 each). The new stuff is due out in stores in August and hopefully last long enough to see the films home release in September.

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Jeremy Emerje Crocker
Jeremy Emerje CrockerAssociate Editor   gamer profile

Jeremy Crocker here, probably better known around the net as Emerje, I'm an associate editor here at Tomopop. I've been an avid figure collector my entire life. There's no time when I can remembe... more + disclosures


Filed under... #Hasbro #Movie toys #SDCC #Star Trek #Transformers



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