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New subscription service Sugo Toys Japan enters the fray


12:00 AM on 08.07.2012
New subscription service Sugo Toys Japan enters the fray photo


Sometimes figure collecting is a war. When it comes to certain figure lines you have to stalk export sites, attack when pre-orders go up, and do everything you can to beat your fellow collectors to the punch in order to gain victory over that one coveted figure. If you aren't fast enough there's a good chance you'll have to wait for a second release or pay higher prices elsewhere. Sometimes it can be hell, especially when you just want that one figure to complete your collection.

Sugo Toys Japan wants to alleviate that burden by offering a new service that lets you subscribe to your favorite toy lines rather than leave you hoping you're online when the pre-orders hit. The service is being offered up by SugoLog Inc, a small company based in Tokyo that specializes in helping other companies get connected with social media outlets. It shouldn't be any surprise, then, that even ahead of the service's official launch (which is still a tentative "August") they're already active on Facebook and Twitter where they're taking requests and suggestions from fans. 

So exactly what are they offering? Well, that's yet to be seen. For now they're keeping the finer details a secret, but there is enough reason to be excited, if a little skeptic. The primary promise is to offer a new figure every month at a reasonable price to customers worldwide. While no specific figure lines have been named there is a list of series such as One Piece and Evangelion on the website, along with some curiosities  such as Naruto and Bleach which currently don't have any active toy lines that could easily sustain a monthly subscription. 

In an interview they've stated that they do have one toy distributor that they're working closely with and are in talks with a manufacturer. This leads to some speculation that they might work more like a third party distributor rather than a retailer. If that's the case we could be witnessing the emergence of the next Bluefin Distribution or the former Organic Hobby. They're promise of one new figure every month is fairly lofty so I know I'll be looking for details when the service launches later this month. 

Feel free to sound-off in the comments if a service like this appeals to you and what you'd like to see out of Sugo Toys Japan. 

[Additional information via Tech in Asia]






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