Steve posted the following on his personal blog:

Something wicked this way comes…….  

So excited about finally being able to talk about these! It’s the second outing for myself and fellow designer Sang Plumlee for the Disney Store’s “Designer Collection” series, whom I was lucky enough to work with on the princess designer series as well.   

Six dolls in all, the villains were a whole different challenge than the princesses. The princesses were inspired by fashion illustrations from the 50’s and 60’s. The villains were inspired by something all together different. I wanted them to be more modern. So, I looked at art, architecture, texture, theatrical costumes and of course fashion by some of today’s more avant-garde designers. These villains are “inspired” by the film characters through a designer’s eye. We didn’t want to just take a doll and put it in a fancy dress. We wanted them to look like a fashion sketch come to life. I wanted to capture the essence and attitude of each character, but represent them in an unexpected way. For example, Maleficent in the film is very angular in design. So, I keep that same feeling with the structure of her dress. Also, since in the story she becomes a dragon, so we used a leather-like fabric and the lower half of her bodice looks like scales. Even the dresses are storytelling! There will be much more info to come, but for now I hope you like our new girls.