DC Direct is dead; all hail DC Collectibles

12:00 PM on 04.13.2012 // Brian Szabelski
  @brianszabelski

DC Direct is dead ... at least in name. As part of DC Entertainment's ongoing rebranding efforts (like that odd new logo of theirs), DC Direct is now DC Collectibles. It's not a bad move, as it more clearly defines what exactly that part of the company is responsible for.

But the bigger news? They're going to be opening a DC Collectibles online shop in early May which will have some exclusives, of course. 

Initially, those will consist of A Flashpoint Action Figure Box Set that comes with two items unavailable elsewhere (An Emperor Aquaman Figure and $500 Wayne Casino Poker Chip, for the curious) and Blackest Night Green Lantern and Sinestro Bust, with a line of online-only art prints "branching out beyond comic book artwork" being added to the store at a later date.
The first ones of those are a Flashpoint figure box set that includes an exclusive Emperor Aquaman figure and Wayne Casino Poker Chop; and Blacknest Night Green Lantern and Sinestro busts. The site will also offer details of nearby stores selling DC Collectibles items, perhaps as a way to ease worries that DC would be cutting out retailers altogether.

[via Comics Alliance]

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Brian Szabelski is Tomopop's Editor-in-Chief, stuck with an ever-growing collection of figures and toys. When he's not posting on Tomopop, he can usually be found working on any number of project... more   |   staff directory

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