If you are a business owner, or running a branding agency, then you surely have an online marketing strategy for your business. When it comes to marketing your small business, you simply can’t ignore the power of visuals, and that is the real truth. Visuals have now become the key to online marketing success across all social media platforms.
They have become gradually significant in this digital age of millennial market. Here are some eye-opening statistics of visual marketing:
· 85% of millennials make a purchase decision after seeing it in the first place. · By 2018, approximately, 84% of the communication are predicted to be done via visuals. · Almost 80% of millennials feel more interested to read a content if it includes images, videos or GIFs. · 90% of information that a human mind can absorb quickly is in the form of visuals.
Believe it or not, visuals are easier to absorb. And there is no doubt about it they are the most effective element especially when it comes to branding your business. If you are a branding agency Dubai, or a SaaS company, or an advertising company, you will surely choose different types of visuals just to promote your business.
In this blog, I’ll briefly explain how businesses can use the most effective visuals for marketing and branding across different digital marketing platforms.
We’ve all heard the phrase so many times, a picture tells a thousand words. And if this is true about pictures, then you must have wondered how much effective videos might be. In fact, videos are the best form of communication as they convey your message concisely and clearly. This is the reason, videos have now become the extremely popular medium to market your products and services.
If you have an online business, you can create a short video and embed in your homepage. This type of video is called explainer video, as it helps people learn about your business. Or you can simply post short videos on social media platforms to spread the word about your brand. You can also create a short animated video to let people know about your services or products.
Infographics Information + Graphics = Infographics
What could be better to convey your message than infographics? Using this visual tool will help you let your potential clients know about your business through visuals and text. An infographic is nothing but information conveyed with the help of graphical illustrations.
In reality, a well-designed infographic can give you more visitors and leads. Because, a reader is 30 times more likely to read an infographic than a lengthy, boring paragraph. Colors, fonts, images which are the basic ingredients of infographics can play a key role in creating willingness of a person to read the content by 80%.
So, using infographics for your marketing strategy is indeed a worthwhile choice that can give you the best results and turn out to be a great marketing tool to bring in more sales.
Perhaps a lot of people don’t aware of the term meme. It is one of the most famous and impactful visual marketing tools that is effectively using on social media platforms these days. Basically, memes are images on which you can scribe a few words to convey the message about your brand. You can add a bit of humor or satire with this interesting visual tool and make it more interesting.
Memes are quickly gaining more appreciation and popularity because: · They can convey the right message concisely · They are interesting to read and easy to relate
And the best part is, memes can easily be shared and audience can relate to them without much hassle. Thus, memes can have more chances of bringing the desired results for your business.
Using comics for marketing your business is another effective way that can help you promote your brand, if used correctly. To create the best comic, all you need is, great visuals and text with a bit of humor. One of the best things about comics is that they can be used for a wider audience to capture their interest. When you are embracing some kind of humor for your business, keep in mind that it is your brand voice, therefore, you must be doing it rightly. A perfect comic strip will not help you reach out your target audience, but also bring in more conversions and revenues.
GIFS – Graphic Interchange Formats, is another type of visual marketing that you can incorporate into your branding efforts. GIFs are the extremely famous visual marketing tool and your brand should use GIFs for marketing your business because:
· They are engaging enough · They can convey the message with ease · They can easily promote your products/services · They can help you convey your emotions rightly · You can use GIFs in your blogs to capture audience interest and involvement
Wrapping it Up
With the advent of digital marketing platforms, businesses want to create marketing strategy that can give them the best results. And what can be more effective than visuals to attract your target audience and increase user engagement. Trust me, if you are embracing visual marketing, then you should incorporate all the above listed visual elements in your branding strategy to get maximum ROI.