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Max Factory

Snow Miku 2017 photo
Snow Miku 2017

Kahotan shows off the 2017 Snow Mikus


Dubbed "Twinkle Snow"
Nov 22
// Tianxiao Ma
It's that time of the year when we check out the latest Snow Miku design and melt from the cuteness! Or maybe that's just my heater cranked way up. Kahotan's blog has previews up for both the figma and Nendoroid versions of n...

NYCC 2016: Good Smile Company

Oct 08 // Tianxiao Ma
NYCC 2016 GSC photo
Lots of toys for gamers!
Good Smile Company's Mamitan has been hard at work revealing their upcoming figures at NYCC. There are lots of Nendoroids and figmas but I wasn't expecting this many video game figures. The full armor Megaman X Nendoroid has ...

Tomopop Review: Kagamine Rin Tony Ver. by Max Factory

Oct 06 // Tianxiao Ma
Figure Name: Kagamine Rin Tony Ver.Figure Maker: Max FactoryRetail Price: ¥12,800Available at: Amiami | Big In Japan | Big Bad Toy Store | Hobby Search | HobbyLink Japan This is a rather simplistic 1/7-scale figure so there isn't much to worry about in terms of assembly or packaging. You just unbox Rin, attach the base, and slide the microphone into her left hand. If you're like me and rotate your figure displays regularly, you'll appreciate the easy unboxing and assembly process. I didn't buy this figure out of love for the character. There's just something appealing about the design and its execution. Tony Taka's interpretations of Miku and Luka stayed close to their official designs. However Rin and Len are both aged up a bit. This gives Max Factory a more interesting body type to work with, especially around the underarms and midriff. What won me over more than anything else, though, was Rin's face. I guess it's got that "Tony face" look, but it's never bothered me and looks super cute here. As with the rest of the sculpt, Max Factory nailed it. Don't let the plainness of the design put you off. No, Rin isn't decked out in a crazy outfit nor is she doing some acrobatic, floaty pose. Yet Max Factory has still worked an ample amount of detail into this sculpt. The figure looks and feels like an illustration, which is a testament to how meticulous Max Factory was in reproducing Tony's design. Her hair is especially impressive in terms of its definition. As expected with Max Factory, the paint and decal application are also top notch. Even the tiny lettering on her left bicep looks perfect under a macro lens. The one issue I have is that yellow, white, and black don't make for the most exciting color scheme. The only thing that breaks up this rather muted palette is the aqua color from her eyes. For the most part you'll get the typically excellent Max Factory build quality. The box is thick and sturdy. The figure itself has a subtle soft-touch coating on the exposed skin areas, lending a bit of realism. It's not a new practice by Max Factory but it's still uncommon. However there is one piece I have a big problem with: the base. It's too thin and feels much cheaper than the rest of the figure. It just doesn't inspire confidence in me at all, as I felt like I might break it just trying to put the figure on. This Rin is exactly the kind of figure Max Factory has always excelled at. It doesn't have an elaborate design, but the sculpt just packs in so much subtle detail that it looks almost alive - like it's a one-off piece sculpted just for you. I'm looking at my shelf of Max Factory figures and with a few splashy exceptions, most are like this. It's safe to say this Kagamine Rin is my favorite of the Tony Taka Vocaloids so far.
Max Factory Rin photo
Pop stars aren't usually this cute
We all know that Good Smile Company really, really loves making Hatsune Miku figures. The world just can't get enough Miku. But what about the other Vocaloids? Luckily Max Factory is throwing us a bone. Over the last few year...

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Wonder Festival 2016 Summer: Plamax


changing gears
Jul 26
// Chris Seto
I have to admit that I'm not convinced about the new plamax line from Max Factory. Initially, it looked like a good idea, a way for them to move into plamodels and sticking with mecha lines which weren't tied to sunrise, but ...

figma Samus Aran photo
figma Samus Aran

Samus Aran sheds her suit for her newest figma


Now up for pre-order
Jun 14
// Tianxiao Ma
The ever-popular Samus Aran has already gotten the figma treatment, but this time around she'll be shedding that bulky suit. This is the Metroid: Other M version of Samus. I haven't played the game but it seems like we're tra...
Max Factory Link photo
Skyward Sword's Link is the latest entry
Good Smile Company's Wonderful Hobby Selection line is getting a new addition from Max Factory! This time it'll be The Legend of Zelda: Skyward Sword's Link making the transition from artwork to PVC figure. Compared to some o...

Phoenix Wright photo
If you do object, you'd be overruled
Mamitan recently showed off some photos of Max Factory's upcoming figma based on Phoenix Wright, the eponymous star of the Phoenix Wright: Ace Attorney video games(who also appears in at least one Ace Attorney spinoff). The figma will include an array of expressions to help recreate some of his iconic (and dramatic) poses from the games. Be sure to check out the full image in the gallery.

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Wonder Festival Winter 2016: Figmas


it never stops...
Feb 09
// Chris Seto
*inhales* OK, time to take on the elephants in the room, starting with the every popular figma releases!!  The biggest news was of figma #300! (yes, there have been 300 of these things now...) and it was announced that G...
WonFes GSC photo
WonFes GSC

Wonder Festival 2016 Winter: Good Smile Company part 1


I'm so sick of bunny outfits
Feb 09
// Tianxiao Ma
Good Smile Company's Wonderful Hobby Life For You display is like the all-you-can-eat buffet of Wonder Festival. By my quick internet research I estimate they have infinity figures. And I feel like half of that infinite numbe...
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Top selling toys in Japan for week of 11/30 to 12/6


Dec 18
// Jeremy Emerje Crocker
Interesting week this time around. Not one, but two toys made specifically for girls found their way into the overall ranking this week. Meanwhile the hobby ranking features a male Nendoroid and two female knights that couldn...
A Link Between Worlds photo
He looks happy to finally be here
The Legend of Zelda: A Link to the Past is without a doubt my favorite Zelda game and certainly one of my favorite SNES games (somewhere alongside Chrono Trigger and Super Metroid). While I haven't played its 3DS sequel A Lin...

figma Kat photo
figma Kat

Check out figma Kat from Gravity Rush, and see how to do a collector's edition correctly


Can't sell this one as DLC
Oct 17
// Tianxiao Ma
What do you expect from a typical video game collector's edition nowadays? Some free DLC? A season pass? Stickers? How about a figma? That's what's bundled with the Gravity Rush (Gravity Daze) collector's edition in Japan. Th...
Max Factory Atago photo
Max Factory Atago

Panpakapan! Check out Max Factory's Atago prototype


Beautiful, buxom, and blonde
Oct 17
// Tianxiao Ma
At the 55th All Japan Model Hobby Show, Max Factory put their next KanColle ship girl on display: the heavy cruiser Atago! This 1/8-scale figure is stunning, capturing Atago's lighthearted personality and beauty. I love the w...
Top sales 9/28 to 10/4 photo
Top sales 9/28 to 10/4

Top selling toys in Japan for week of 9/28 to 10/4


Hey, it's LEGO again
Oct 14
// Jeremy Emerje Crocker
I always get a little excited when western toys are popular in Japan. There's no doubt that high quality Japanese toys have their following among fans outside of Japan, but western toys tend to get looked down on as not being...
Max Factory Sorceress photo
Max Factory Sorceress

Max Factory's Sorceress is just magical


Magically voluptuous, that is
Sep 26
// Tianxiao Ma
Good news for Dragon's Crown fans! If you've been wanting a tasteful, utterly gorgeous Sorceress figure, then the wait is over! Max Factory may be a bit late to the party, but they certainly do make an impression when they ar...
Madogatari photo
Really the cutest way to go
Animation studio Shaft is celebrating 40 years with a Madogatari event that mashes up Madoka Magica with the Monogatari series. Among the merchandise offerings is a very interesting figFIX figure featuring the donut loving va...

Max Factory Hestia photo
Max Factory Hestia

Max Factory's Hestia is looking pretty bouncy


Now up for pre-order
Aug 27
// Tianxiao Ma
I'm sure DanMachi's Hestia is a character in her own right, but the general anime-aware public might know her more for her peculiar fashion sense. Indeed Max Factory's 1/7-scale PVC rendition goes all in on the boob string. I...
Top sales 8/10 to 8/16 photo
Top sales 8/10 to 8/16

Top selling toys in Japan for week of 8/10 to 8/16


And we're back!
Aug 25
// Jeremy Emerje Crocker
So Toynes.jp took a break from doing their top sales lists for a few weeks, but it looks like, at least for now, they're back! There have been a lot of summer releases since the last period posted ending July 19, so there mus...
WonFes 2015 Summer photo
WonFes 2015 Summer

Wonder Festival 2015 Summer: Wonderful Hobby Life For You


Highlights from GSC and associates
Jul 27
// Tianxiao Ma
[ Update: Hobby Search has even more coverage of the WHL4U booth, including more Nendoroids, figmas, and ThreeA figures! ] Wonder Festival has come and gone. While it's odd to me that such a big event is one day only (wouldn'...
Kantai Collection photo
Kantai Collection

A whole bunch of KanColle stuff went up for pre-order


Poi!
Jun 23
// Tianxiao Ma
The Kantai Collection engine is steaming along nicely with five new pre-orders appearing throughout yesterday. Anime fans may not recognize the first two, which would be the Tenryuu-class light cruiseres Tenryuu and Tatsuta. ...
GSC Orange Rouge photo
GSC Orange Rouge

Good Smile Company announces Orange Rouge, a brand for male figures


Spearheading the bishounen lineup
Jun 22
// Tianxiao Ma
Good Smile Company and Max Factory have announced a new brand dedicated to male figures called Orange Rouge (after the colors of their respective logos). The idea is basically the same as Altair is to Alter, except the GSC/Ma...
Good Smile Company photo
Good Smile Company

Good Smile Company announces WonFes exclusives


WHL4U 22 site is up now
Jun 19
// Tianxiao Ma
It's time to gear up for the one-two punch that is Anime Expo and Summer Wonder Festival! Good Smile Company has put up their Wonderful Hobby Life For You site with a list of "exclusives" that they'll be bringing. I use quote...
Top sales 6/1 to 6/7 photo
Top sales 6/1 to 6/7

Top selling toys in Japan for week of 6/1 to 6/7


Only three robots this week! Amazing!
Jun 13
// Jeremy Emerje Crocker
Normally the majority of toys we see make the rankings every week are robots. But this week things are a little different with only three bots on the list, and only two of those are Gundam. Plus we've got two girls on the lis...
figma Panzer IV photo
figma Panzer IV

Do your figmas need a ride? How about a tank?


figma-sized Panzer IV up for pre-order
Jun 06
// Tianxiao Ma
Has Max Factory lost its mind? It's very possible with the pre-order listing of this figma tank. They've provided various modes of transportation for your figmas before, such as horses and motorcycles. But this tank is some n...
Top sale 5/18 to 5/24 photo
Top sale 5/18 to 5/24

Top selling toys in Japan for week of 5/18 to 5/24


Cards. So many cards.
May 30
// Jeremy Emerje Crocker
Japan continues to change the concept of toys. I get that these card games are played with, but does that make them toys? Seems like quite the stretch if you ask me. OK, so Yo-Kai Medals aren't technically cards, but they're ...
Snow Miku 2016 photo
Snow Miku 2016

Snow Miku 2016 is all about the winter sports


Winter sports themed submissions are underway
Apr 19
// Jeremy Emerje Crocker
What's this? It's finally starting to look like spring around here and I have to think about winter again!? I guess if it's for a new Snow Miku design I'll let it slide. Slide... heh. Anyway, it's time to start thinking about...
figma photo
figma

Miyazawa Model Exhibition Spring 2015: figma


All the figures you're still waiting on pre-orders for
Apr 14
// Jeremy Emerje Crocker
Back in February we got our first look at a bunch of new figma from Max Factory, Phat!, and FREEing. Since then we really haven't heard a whole lot outside of an occasional appearance here and there. While there's nothing her...
Anime Japan: Max Factory photo
Anime Japan: Max Factory

Anime Japan 2015: Max Factory


Is that another old-school figma I spot?
Mar 23
// Brian Szabelski
Tian rounded up Good Smile's offerings at Anime Japan 2015, but Max Factory was there, too, with a few figma to show off at the very least. Yep, that's Iron Man Mark XXI, and sure, that robot figma is Shidonia no Kishi's...
Max Factory Aoi Sakurai photo
Kahotan previews the upcoming figure
I've been feeling rather uninspired by 2015's pre-order outlook so far. It looks like Max Factory will come to my rescue with Rail Wars' Aoi Sakurai. Kahotan has a preview up of the 1/7-scale figure, and it's a cool design. T...

figma and figFIX photo
figma and figFIX

Wonder Festival 2015 Winter: figma and figFIX flood


Time to check stuff off of the wish list!
Feb 08
// Jeremy Emerje Crocker
So you say you've got some figma you're just dying to see made? Well then, let's see how many of your wishes have come true this time with the first round of announcements!  figma: Kantai Collection - Yukikaze, Kitakami...

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