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Max Factory

figma Kat photo
figma Kat

Check out figma Kat from Gravity Rush, and see how to do a collector's edition correctly

Can't sell this one as DLC
Oct 17
// Tianxiao Ma
What do you expect from a typical video game collector's edition nowadays? Some free DLC? A season pass? Stickers? How about a figma? That's what's bundled with the Gravity Rush (Gravity Daze) collector's edition in Japan. Th...
Max Factory Atago photo
Max Factory Atago

Panpakapan! Check out Max Factory's Atago prototype

Beautiful, buxom, and blonde
Oct 17
// Tianxiao Ma
At the 55th All Japan Model Hobby Show, Max Factory put their next KanColle ship girl on display: the heavy cruiser Atago! This 1/8-scale figure is stunning, capturing Atago's lighthearted personality and beauty. I love the w...
Top sales 9/28 to 10/4 photo
Top sales 9/28 to 10/4

Top selling toys in Japan for week of 9/28 to 10/4

Hey, it's LEGO again
Oct 14
// Jeremy Emerje Crocker
I always get a little excited when western toys are popular in Japan. There's no doubt that high quality Japanese toys have their following among fans outside of Japan, but western toys tend to get looked down on as not being...
Max Factory Sorceress photo
Max Factory Sorceress

Max Factory's Sorceress is just magical

Magically voluptuous, that is
Sep 26
// Tianxiao Ma
Good news for Dragon's Crown fans! If you've been wanting a tasteful, utterly gorgeous Sorceress figure, then the wait is over! Max Factory may be a bit late to the party, but they certainly do make an impression when they ar...

Madogatari photo
Really the cutest way to go
Animation studio Shaft is celebrating 40 years with a Madogatari event that mashes up Madoka Magica with the Monogatari series. Among the merchandise offerings is a very interesting figFIX figure featuring the donut loving va...

Max Factory Hestia photo
Max Factory Hestia

Max Factory's Hestia is looking pretty bouncy

Now up for pre-order
Aug 27
// Tianxiao Ma
I'm sure DanMachi's Hestia is a character in her own right, but the general anime-aware public might know her more for her peculiar fashion sense. Indeed Max Factory's 1/7-scale PVC rendition goes all in on the boob string. I...
Top sales 8/10 to 8/16 photo
Top sales 8/10 to 8/16

Top selling toys in Japan for week of 8/10 to 8/16

And we're back!
Aug 25
// Jeremy Emerje Crocker
So took a break from doing their top sales lists for a few weeks, but it looks like, at least for now, they're back! There have been a lot of summer releases since the last period posted ending July 19, so there mus...
WonFes 2015 Summer photo
WonFes 2015 Summer

Wonder Festival 2015 Summer: Wonderful Hobby Life For You

Highlights from GSC and associates
Jul 27
// Tianxiao Ma
[ Update: Hobby Search has even more coverage of the WHL4U booth, including more Nendoroids, figmas, and ThreeA figures! ] Wonder Festival has come and gone. While it's odd to me that such a big event is one day only (wouldn'...
Kantai Collection photo
Kantai Collection

A whole bunch of KanColle stuff went up for pre-order

Jun 23
// Tianxiao Ma
The Kantai Collection engine is steaming along nicely with five new pre-orders appearing throughout yesterday. Anime fans may not recognize the first two, which would be the Tenryuu-class light cruiseres Tenryuu and Tatsuta. ...
GSC Orange Rouge photo
GSC Orange Rouge

Good Smile Company announces Orange Rouge, a brand for male figures

Spearheading the bishounen lineup
Jun 22
// Tianxiao Ma
Good Smile Company and Max Factory have announced a new brand dedicated to male figures called Orange Rouge (after the colors of their respective logos). The idea is basically the same as Altair is to Alter, except the GSC/Ma...
Good Smile Company photo
Good Smile Company

Good Smile Company announces WonFes exclusives

WHL4U 22 site is up now
Jun 19
// Tianxiao Ma
It's time to gear up for the one-two punch that is Anime Expo and Summer Wonder Festival! Good Smile Company has put up their Wonderful Hobby Life For You site with a list of "exclusives" that they'll be bringing. I use quote...
Top sales 6/1 to 6/7 photo
Top sales 6/1 to 6/7

Top selling toys in Japan for week of 6/1 to 6/7

Only three robots this week! Amazing!
Jun 13
// Jeremy Emerje Crocker
Normally the majority of toys we see make the rankings every week are robots. But this week things are a little different with only three bots on the list, and only two of those are Gundam. Plus we've got two girls on the lis...
figma Panzer IV photo
figma Panzer IV

Do your figmas need a ride? How about a tank?

figma-sized Panzer IV up for pre-order
Jun 06
// Tianxiao Ma
Has Max Factory lost its mind? It's very possible with the pre-order listing of this figma tank. They've provided various modes of transportation for your figmas before, such as horses and motorcycles. But this tank is some n...
Top sale 5/18 to 5/24 photo
Top sale 5/18 to 5/24

Top selling toys in Japan for week of 5/18 to 5/24

Cards. So many cards.
May 30
// Jeremy Emerje Crocker
Japan continues to change the concept of toys. I get that these card games are played with, but does that make them toys? Seems like quite the stretch if you ask me. OK, so Yo-Kai Medals aren't technically cards, but they're ...
Snow Miku 2016 photo
Snow Miku 2016

Snow Miku 2016 is all about the winter sports

Winter sports themed submissions are underway
Apr 19
// Jeremy Emerje Crocker
What's this? It's finally starting to look like spring around here and I have to think about winter again!? I guess if it's for a new Snow Miku design I'll let it slide. Slide... heh. Anyway, it's time to start thinking about...
figma photo

Miyazawa Model Exhibition Spring 2015: figma

All the figures you're still waiting on pre-orders for
Apr 14
// Jeremy Emerje Crocker
Back in February we got our first look at a bunch of new figma from Max Factory, Phat!, and FREEing. Since then we really haven't heard a whole lot outside of an occasional appearance here and there. While there's nothing her...
Anime Japan: Max Factory photo
Anime Japan: Max Factory

Anime Japan 2015: Max Factory

Is that another old-school figma I spot?
Mar 23
// Brian Szabelski
Tian rounded up Good Smile's offerings at Anime Japan 2015, but Max Factory was there, too, with a few figma to show off at the very least. Yep, that's Iron Man Mark XXI, and sure, that robot figma is Shidonia no Kishi's...
Max Factory Aoi Sakurai photo
Kahotan previews the upcoming figure
I've been feeling rather uninspired by 2015's pre-order outlook so far. It looks like Max Factory will come to my rescue with Rail Wars' Aoi Sakurai. Kahotan has a preview up of the 1/7-scale figure, and it's a cool design. T...

figma and figFIX photo
figma and figFIX

Wonder Festival 2015 Winter: figma and figFIX flood

Time to check stuff off of the wish list!
Feb 08
// Jeremy Emerje Crocker
So you say you've got some figma you're just dying to see made? Well then, let's see how many of your wishes have come true this time with the first round of announcements!  figma: Kantai Collection - Yukikaze, Kitakami...
WonFes 2015: GSC photo
WonFes 2015: GSC

Wonder Festival 2015 Winter: Here are all of Good Smile Company's scale figures

Good stuff from the WonHobby 21 site
Feb 08
// Tianxiao Ma
It's WonFes time, which means Good Smile Company (and associates) will be out with all guns blazing. As usual they've put up their Wonderful Hobby Life For You site with a summary of all the stuff they're showing off. I'm alw...
Fate/Stay Night photo
Also known as a not-Saber
While Saber variants greatly outnumber all other figma entries from the Fate series, Max Factory is apparently still making other characters. Most recently this has come in the form of a painted figma Rin Tohsaka based on an ...

MF Link photo
Legend of Zelda hero appears
What with figma Link and Nendoroid Toon Link popping up in Good Smile's portfolio over the past few years, it was surely only a matter of time before a full fat scale version of the legendary hero broke ground. And here he is...

figma Hatsune Miku photo
figma Hatsune Miku

Take to the track with figma Hatsune Miku 2014 EV Mirai ver.

First look after a six month wait
Feb 03
// Jeremy Emerje Crocker
Oh, what's this? It's rare for us to have a Hatsune Miku figma dropped on us without first seeing it at an event. The first and last time we heard official mention of the new figma Racing Miku 2014 EV Mirai ver. was back at W...
figma photo

Max Factory Kill la Kills it with Kiryuin Satsuki figma

The President has arrived
Jan 28
// Soul Tsukino
The popular anime series Kill la Kill can come home to you with this figma of Honnouji Academy's student council's President Kiryuin Satsuki. Max Factory along with designers Nobuhiko Asahina and Taizo bring Kiryuin...
WonFes  photo
Snow Miku, F/SN, KanColle figures available
With Winter WonFes 2015 less than a month away, Good Smile have stepped up to reveal the exclusive goods that they'll be selling at the event, thus saving us the agony of speculation and second guessing that used to character...

Max Factory Chitoge photo
Max Factory Chitoge

Max Factory's Chitoge goes up for pre-order

Max Factory is making figures of gorillas now?
Jan 14
// Tianxiao Ma
What's this? Max Factory's making gorilla figures? Well it's not an actual gorilla, it's Nisekoi's Chitoge Kirisaki! The design is pretty basic as you can see, but her lively expression and the detailed sculpt make this figur...
figma Kirito GGO ver. photo
figma Kirito GGO ver.

Akiba Hobby takes a closer look at SAO II's figma Kirito GGO ver.

'Voom, voom' sword sound effects not included
Jan 08
// Jeremy Emerje Crocker
Recently the pre-orders went up for Max Factory's figma Sword Art Online II Kirito Trap ver. GGO ver. and Akiba Hobby has already gotten their hands on one for a gallery. Kidding aside, this is a really great likeness of the ...
1/7 Hatsune Miku photo
1/7 Hatsune Miku

Max Factory's new 1/7 Hatsune Miku is all jeweled up

It also hits all the right notes
Dec 24
// Andres Cerrato
Let's not kid ourselves, Miku has received a lot of PVC figures. This isn't as bad a thing as I've thought in the past, especially with the bar being raised each time. Max Factory is throwing in yet another effort to capture ...
figma Horse photo
figma Horse

Pre-order these now, because a figma is nothing without its horse

Truly the greatest figma of our time
Dec 22
// Tianxiao Ma
Every hero (or moe schoolgirl) needs a trusty mount - that's beyond questioning. So it's unfortunate that the figma world has gone on so long without one. Those days will soon be over, as two figma horse variants have gone up...

Tomopop Review: Max Factory's Mea Kurosaki

Dec 05 // Tianxiao Ma
Figure Name: Mea KurosakiFigure Maker: Max FactoryRetail Price: ¥10,000Available at: HobbyLink Japan  Mea doesn't have an elaborate base, accessory parts, or interchangeable pieces. I've come to appreciate figures that are simple in execution but still look great. For those who move or rotate their figure displays a lot, you'll be happy to know that unpacking and assembling Mea is easy as can be. There's absolutely nothing to do other than to attach her base. Mea is an example of Max Factory's signature style, one which they pull off better than any other manufacturer. She's sexy without being straight up lewd. There are plenty of ecchi figures out there, but I feel like Max Factory is able to make ones that fall just short of that line. There are so many examples: their Dark Elf, Cerberus, and Momo as well. They're all beautiful women with not much clothing, but they're more tasteful than similar products from other manufacturers. That's not to say this figure is in any way lacking sex appeal. Because dear lord look at that panty tug. Max Factory did a great job with the body sculpt. They maybe could have done a better job with the delicate details of the lingerie, but it's not really much to complain about. One of the notable features is the hair braid wrapping around Mea's leg. I know I spent a whole paragraph saying Max Factory's figures aren't overtly sexualized, but Mea is definitely more sexualized than their typical stuff. There are a bunch of small details that I love about this figure: the boob squeeze, the little panty tug, the braid wrapping around her leg, her coy expression. They all come together to make a great figure with an emphasis on just the character. Check out the gallery for more photos. You'd better do it, because this set was super annoying to shoot! Seriously, so many equipment malfunctions and failed ideas went into this... [ Thanks to HobbyLink Japan for the review sample! ]
Max Factory Mea Kurosaki photo
More To Love-Ru girls, please
Mea hails from To Love-Ru Darkness, and as you can probably tell, the manga has its fair share of ecchi elements. Before Mea, Max Factory has also made a 1/6-scale Momo Velia Deviluke from the same property. The two share a t...

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